Winning new customers in finacial services : using relationship marketing and information technology in consumer financial services
Merlin Stone ; Neil Woodcock
| Year of publication: |
1997
|
|---|---|
| Authors: | Stone, Merlin ; Woodcock, Neil |
| Publisher: |
London : FT Pitman |
| Subject: | Finanzdienstleistung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 186 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-273-62205-6 |
| Classification: | Marketing ; Banken, Versicherungen |
| Source: |
Persistent link: https://www.econbiz.de/10004346807