Winning new customers using loyalty-based segmentation
Year of publication: |
2007
|
---|---|
Authors: | Markey, Rob ; Ott, John ; Toit, Gerard du |
Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 35.2007, 3, p. 32-37
|
Subject: | Kundengewinnung | Customer acquisition | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | USA | United States |
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