Winning the Internet confidence game
Year of publication: |
2009
|
---|---|
Authors: | Gorry, G. Anthony ; Westbrook, Robert A. |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 12.2009/10, 3, p. 195-203
|
Subject: | Internet | Social Web | Social web | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing |
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