Interactive branding : eine interaktions- und wissensorientierte Perspektive
Markus Pfeiffer
| Year of publication: |
2002
|
|---|---|
| Authors: | Pfeiffer, Markus |
| Publisher: |
München : FGM-Verl. |
| Subject: | Markenführung | Brand management | Mobile Marketing | Mobile marketing | Electronic Commerce | E-commerce | Internet | Theorie | Theory | Interaktive Medien | Interactive media | Soziale Beziehungen | Social relations | Markenpolitik | Wissensmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XVI, 188 S.,S. XVII - LXXVIII Ill., graph. Darst. |
|---|---|
| Series: | Schriftenreihe Global branding. - München : FGM-Verl., ZDB-ID 2421136-9. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | Zugl.: München, Univ., Diss., 2001 u.d.T.: Interactive branding: theoretische Sondierungen, konzeptioneller Grundriss, Beispiele aus dem Bereich Internet |
| Notes: | kart. : EUR 45.00 |
| ISBN: | 3-934491-30-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012878333