Wirkung von QR-Codes in der Markenkommunikation : eine experimentelle Studie
Sviatlana Müller
| Year of publication: |
2013
|
|---|---|
| Authors: | Müller, Sviatlana |
| Publisher: |
München : FGM-Verl. |
| Subject: | QR-Code | Marketing | Markenführung | Brand management | Werbewirkung | Advertising effects | Markenpolitik |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | VIII, 176 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing / Arbeitspapier. - München : FGM-Verl., ZDB-ID 1378691-X. |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-940260-28-4 ; 3-940260-28-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013428677