Wirkungsmechanismen zentraler Determinanten der Kundenloyalität : Identifikation und Analyse unter Entwicklung eines Strukturgleichungsmodells
Jennifer Musial
| Year of publication: |
2021
|
|---|---|
| Authors: | Musial, Jennifer |
| Institutions: | Lehmanns Media GmbH (publisher) |
| Publisher: |
Köln : Lehmanns Media |
| Subject: | Marketingmanagement | Marketing management | Kundenbindung | Customer retention | Strukturgleichungsmodell | Structural equation model |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 105, XLIV Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Masterarbeit, Hochschule Bonn-Rhein-Sieg, 2021 |
| ISBN: | 978-3-96543-229-1 ; 3-96543-229-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515099