Wissensmarketing : der Einsatz von strategischen Kunden im Wissensmarketing von KMU
von Gregor Diehr und Stefan Wilhelm
| Year of publication: |
2015
|
|---|---|
| Authors: | Diehr, Gregor ; Wilhelm, Stefan |
| Published in: |
Zeitschrift für KMU und Entrepreneurship : ZfKE. - Berlin : Duncker & Humblot, ISSN 1860-4633, ZDB-ID 2166541-2. - Vol. 63.2015, 2, p. 129-147
|
| Subject: | Wissensintensives Unternehmen | Knowledge-intensive industry | Wissen | Knowledge | Marketing | Kundenintegration | Customer integration | Wissensmanagement | Knowledge management | Strategisches Management | Strategic management | Liechtenstein |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | German |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010513991