WOM marketing in social media
Year of publication: |
2016
|
---|---|
Authors: | López, Manuela ; Sicilia, María ; Hidalgo-Alcázar, Carmen |
Published in: |
Advertising in new formats and media : current research and implications for marketers. - Bingley : Emerald, ISBN 1-78560-313-2. - 2016, p. 149-168
|
Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
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