Women are scaredy-cats and men are conquerors?
Year of publication: |
June 2018
|
---|---|
Authors: | Hari, Jürg ; Pirsch, Elisabeth ; Rawitzer, Heike |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 23.2018, 2, p. 128-139
|
Subject: | Risk profiling | Financial industry | Implicit Association Test | Risk attitudes | Gender Unconscious thinking | Geschlecht | Gender | Risikopräferenz | Risk attitude | Frauen | Women | Risiko | Risk |
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