Women are more likely to buy unknown brands than men : the effects of gender and known versus unknown brands on purchase intentions
Malgorzata Karpinska-Krakowiak
| Year of publication: |
2021
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|---|---|
| Authors: | Karpinska-Krakowiak, Malgorzata |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-9
|
| Subject: | Brand familiarity | Brand knowledge | Gender differences | Geschlecht | Gender | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Frauen | Women |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102273 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012430636