Women's role portrayal preferences in advertisements : an empirical study
Lawrence H. Wortzel and John M. Frisbie
| Year of publication: |
1974
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| Authors: | Wortzel, Lawrence H. ; Frisbie, John M. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 38.1974, 4, p. 41-46
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| Subject: | Werbungsbetrieb | Werbungspsychologie | Frauenarbeit | Vereinigte Staaten |
| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003001182