Word-of-mouth and dynamical inhomogeneous markets : an efficiency measure and optimal sampling policies for the pre-launch stage
Year of publication: |
2010
|
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Authors: | Agliari, Elena ; Burioni, Raffaella ; Cassi, Davide ; Neri, Franco Maria |
Published in: |
IMA journal of management mathematics. - Oxford : Oxford Univ. Press, ISSN 1471-678X, ZDB-ID 2074812-7. - Vol. 21.2010, 1, p. 67-83
|
Subject: | Innovation | USA | United States | Theorie | Theory | Virales Marketing | Viral marketing |
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