Word-of-Mouth Marketing : vom markenloyalen Konsumenten zum überzeugenden Markenbotschafter
Thomas H. Musiolik
| Year of publication: |
2013
|
|---|---|
| Authors: | Musiolik, Thomas Heinrich |
| Publisher: |
Berlin : epubli |
| Subject: | Virales Marketing | Viral marketing | Markentreue | Brand loyalty | Markenartikel | Brand |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 77, XXIV S. graph. Darst. 210 mm x 148 mm, 183 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-8442-7825-7 ; 978-3-8442-7825-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014007872