Word-of-mouth transmission in settings with multiple opinions : the impact of other opinions on WOM likelihood and valence
Year of publication: |
2009
|
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Authors: | Ryu, Gangseog ; Han, Jin K. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 3, p. 403-415
|
Subject: | Sozialpsychologie | Social psychology | Soziales Verhalten | Social behaviour | Soziale Gruppe | Social group | Virales Marketing | Viral marketing | Experiment |
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