Working Consumers: The Next Step in Marketing Theory?
Year of publication: |
2009
|
---|---|
Authors: | Cova, Bernard ; Dalli, Daniele |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Double Exploitation | Gift giving | Immaterial Labour | Primary Sociality | Secondary Sociality | Co- production | Co-creation |
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