The linking value in experiential marketing: acknowledging the role of working consumers
Year of publication: |
2010
|
---|---|
Authors: | Cova, Bernard ; Dalli, Daniele |
Published in: |
The SAGE handbook of marketing theory. - Los Angeles, Calif. [u.a.] : SAGE, ISBN 1-84787-505-X. - 2010, p. 476-493
|
Subject: | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process | Marketingtheorie | Marketing theory |
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