Workplace branding : leveraging human resources management practices for competitive advantage through "best employer" surveys
Year of publication: |
2011
|
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Authors: | Love, Linda F. ; Singh, Parbudyal |
Published in: |
Journal of business and psychology. - New York, NY : Springer, ISSN 0889-3268, ZDB-ID 227424-3. - Vol. 26.2011, 2, p. 175-181
|
Subject: | Personalmarketing | HR marketing | Firmenimage | Corporate reputation | Markenführung | Brand management | Personalmanagement | Human Resource Management | Erfolgsfaktor | Success factor |
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