Worried about strategy implementation? Don’t overlook marketing's role
Year of publication: |
2010
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Authors: | Slater, Stanley F. ; Olson, Eric M. ; Hult, G. Tomas M. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 53.2010, 5, p. 469-480
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