Would you really recommend it? : antecedents of word-of-mouth in medical tourism
Year of publication: |
2021
|
---|---|
Authors: | Taheri, Babak ; Chalmers, Dominic ; Wilson, Juliette ; Arshed, Norin |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 83.2021, p. 1-18
|
Subject: | Medical tourism | Word of mouth | Mixed methods | Iran | Gesundheitstourismus | Health tourism | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
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