Wroclaw: transforming a city towards a circular economy-zero waste social marketing campaign in Poland
Dorota Bednarska-Olejniczak and Jaroslaw Olejniczak
| Year of publication: |
2022
|
|---|---|
| Authors: | Bednarska-Olejniczak, Dorota ; Olejniczak, Jaroslaw |
| Published in: |
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science. - Boca Raton, FL : Routledge, ISBN 978-1-000-40802-7. - 2022, p. 311-344
|
| Subject: | Breslau | Wroclaw | Kreislaufwirtschaft | Recycling | Social Marketing | Social marketing | Polen | Poland |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4324/9781003188186-12 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463410