Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Year of publication: |
2009
|
---|---|
Authors: | Dixon, Donald F. |
Published in: |
The development of critical perspectives in marketing. - Los Angeles [u.a.] : SAGE. - 2009, p. 83-99
|
Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought |
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