Give me the newest! : effect of social exclusion on new products adoption
Year of publication: |
2024
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Authors: | Liang, Shichang ; Lan, Bin ; Li, Rulan ; Zhang, Min ; Chu, Yuxuan ; Li, Li |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 3, Art.-No. e13046, p. 1-21
|
Subject: | incrementally new products | innovation newness | need for uniqueness | really new products | self-control | social exclusion | Innovation | Produktentwicklung | New product development | Soziale Ausgrenzung | Social exclusion | Konsumentenverhalten | Consumer behaviour |
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