You are charging your friend a fee? : the influence of brand relationship norms on consumer judgments
Brett Martin
| Year of publication: |
August 2018
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|---|---|
| Authors: | Martin, Brett |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 5, p. 417-426
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| Subject: | Norm | consumer | exchange relationship | communal relationship | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Experiment | Soziale Norm | Social norm | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2016.1258003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011903373