You paid what!? Understanding price-related word-of-mouth and price perception among opinion leaders and innovators
Year of publication: |
2021
|
---|---|
Authors: | Schneider, Sebastian ; Huber, Frank |
Published in: |
Journal of Revenue and Pricing Management. - London : Palgrave Macmillan UK, ISSN 1477-657X. - Vol. 21.2021, 1, p. 64-80
|
Publisher: |
London : Palgrave Macmillan UK |
Subject: | Pricing | Word-of-mouth | Price perception | Innovativeness | Opinion leadership |
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