You're not a teetotaler, are you? : a framework of nonalcoholic wine consumption motives and outcomes
Clark D. Johnson, Yunmei Kuang, and Nicolas Jankuhn
| Year of publication: |
2020
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|---|---|
| Authors: | Johnson, Clark D. ; Kuang, Yunmei ; Jankuhn, Nicolas |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 26.2020, 5, p. 372-383
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| Subject: | consumption motives | cultural norms | Nonalcoholic wine | signaling theory | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Motivation | Signalling | Weinbau | Wine industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2020.1783416 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012244887