You see Froot, you think fruit : examining the effectiveness of pseudohomophone priming
Year of publication: |
2017
|
---|---|
Authors: | Baxter, Stacey ; Ilicic, Jasmina ; Kulczynski, Alicia |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 5/6, p. 885-902
|
Subject: | Product attributes | Brand names | Phonology | Priming | Pseudohomophones |
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