Young adults’ perceptions of personal loan commercials
Year of publication: |
2019
|
---|---|
Authors: | Fan, Fei ; Chan, Kara |
Published in: |
Young Consumers. - Emerald Publishing Limited, ISSN 1747-3616, ZDB-ID 2253957-8. - Vol. 20.2019, 2
|
Publisher: |
Emerald Publishing Limited |
Subject: | Qualitative methods | Consumer response | Financial services marketing | Advertising effect | Money management |
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