Typology of measures of children engagement in parental purchase decisions
Year of publication: |
2017
|
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Authors: | Dikcius, Vytautas ; Pikturniene, Indre ; Reardon, James |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 18.2017, 2, p. 141-158
|
Subject: | Typology | Children engagement | Children influence | Family purchase decision | Parental purchase decision | Systematic analysis | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Familie | Family | Kaufentscheidung | Purchase decision | Eltern | Parents |
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