Young consumer engagement at the bottom of pyramid: applying S-O-R framework in e-commerce context
Year of publication: |
2023
|
---|---|
Authors: | Gupta, Ashish ; Kumar, Ajay ; Melese, Esubalew |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 24.2023, 6, p. 786-806
|
Subject: | Young consumer | E-commerce | Low income | Continue usage intention | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Niedrigeinkommen |
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