Young consumers' insights on brand equity : effects of brand association, brand loyalty, brand awarness, and brand image
Jumiati Sasmita; Norazah Mohd Suki
| Year of publication: |
2015
|
|---|---|
| Authors: | Sasmita, Jumiati ; Mohd Suki, Norazah |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 43.2015, 3, p. 276-292
|
| Subject: | Malaysia | Brand image | Brand awareness | Brand loyalty | Brand equity | Brand association | Markenimage | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Markentreue | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011300317