Young consumers' view of infused soft drinks innovation
David Yoon Kin Tong, Xue Fa Tong and Evon Yin
| Year of publication: |
2012
|
|---|---|
| Authors: | Tong, David Yoon Kin ; Xue Fa Tong ; Yin, Evon |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 13.2012, 4, p. 392-406
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Softdrink | Soft drink | Produktentwicklung | New product development | Persönlichkeitsmerkmal | Personality trait | Soziale Norm | Social norm | Lebensstil | Lifestyle | Malaysia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009689298