Ladies' purchase intention during retail shoes sales promotion
Year of publication: |
2012
|
---|---|
Authors: | Tong, David Yoon Kin ; Kim Piew Lai ; Xue Fa Tong |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 40.2012, 2, p. 90-108
|
Subject: | Kaufmotiv | Consumer motivation | Frauen | Women | Lederwarenhandel | Leather goods trade | Verkaufsförderung | Sales promotion | Malaysia |
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