Young New Zealand shoppers' brand perceptions and ethnocentricity
| Year of publication: |
2010
|
|---|---|
| Authors: | Shergill, Gurvinder S. ; Rosmala, Yuli ; Parsons, Andrew G. |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 38.2010, 8 (1.1.), p. 613-625
|