Your attention please : how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer
Paul B. Brown and Alison Davis
| Year of publication: |
2006
|
|---|---|
| Authors: | Brown, Paul B. |
| Other Persons: | Davis, Alison (contributor) |
| Publisher: |
Avon, Mass. : Adams Business |
| Subject: | Marketing | Werbung | Aufmerksamkeit | Advertising | Psychological aspects | Attention |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 224 S. 20cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-593-37687-1 ; 978-1-593-37687-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004871042