Your attention please : how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer
Year of publication: |
2006
|
---|---|
Authors: | Brown, Paul B. |
Other Persons: | Davis, Alison (contributor) |
Publisher: |
Avon, Mass. : Adams Business |
Subject: | Marketing | Werbung | Aufmerksamkeit | Advertising | Psychological aspects | Attention |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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The psychology of entertainment media : blurring the lines between entertainment and persuasion
Shrum, L. J., (2004)
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The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik, (2005)
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The marketing power of emotion
O'Shaughnessy, John, (2003)
- More ...
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Hospital Closures and Short-Run Change in Ambulance Call Times
Chaudhary, Sookti, (2019)
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Adverse Selection in the Group Life Insurance Market
Harris, Timothy F., (2022)
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An application of a double hurdle firm location model : the example of Montana
Davis, Alison, (2009)
- More ...