The marketing power of emotion
John O'Shaughnessy ; Nicholas Jackson O'Shaughnessy
| Year of publication: |
2003
|
|---|---|
| Authors: | O'Shaughnessy, John ; O'Shaughnessy, Nicholas Jackson |
| Publisher: |
Oxford [u.a.] : Oxford University Press |
| Subject: | Consumer behavior | Consumers | Psychology | Marketing | Psychological aspects | Advertising | Decision making | Emotions | Economic aspects | Gefühl | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VI, 274 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-19-515056-2 |
| Classification: | Betriebssoziologie, Betriebspsychologie ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004766433