The marketing power of emotion
Year of publication: |
2003
|
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Authors: | O'Shaughnessy, John ; O'Shaughnessy, Nicholas Jackson |
Publisher: |
Oxford [u.a.] : Oxford University Press |
Subject: | Consumer behavior | Consumers | Psychology | Marketing | Psychological aspects | Advertising | Decision making | Emotions | Economic aspects | Gefühl | Verbraucherverhalten |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Handbook of consumer psychology
Haugtvedt, Curtis P., (2008)
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Handbook of consumer psychology
Haugtvedt, Curtis P., (2008)
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Applying social cognition to consumer-focused strategy
Kardes, Frank R., (2005)
- More ...
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Marketing, the consumer society and hedonism
O'Shaughnessy, John, (2008)
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The undermining of beliefs in the autonomy and rationality of consumers
O'Shaughnessy, John, (2008)
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The service-dominant perspective : a backward step?
O'Shaughnessy, John, (2009)
- More ...