What online reviewer behaviors really matter? Effects of verbal and nonverbal behaviors on detection of fake online reviews
Year of publication: |
2016
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Authors: | Zhang, Dongsong ; Zhou, Lina ; Kehoe, Juan Luo ; Kilic, Isil Yakut |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 33.2016, 2, p. 456-481
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Subject: | deception detection | eWoM | electronic word of mouth | feature pruning | fake online reviews | online reviewer behavior | user-generated content | Data Mining | Data mining | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
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