Your gift choice for your boss versus your subordinate would not be the same : the interplay of power and giver-receiver role on consumers' gift preferences
Year of publication: |
October 2018
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Authors: | Choi, Woo Jin ; Park, Jaehong ; Yoon, Ho-Jung |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 91.2018, p. 1-7
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Subject: | Gifts | Givers | Receivers | Interpersonal power | Construal level theory | Konsumentenverhalten | Consumer behaviour | Geschenk | Austauschtheorie | Social exchange theory |
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