Youth consumerism and consumption of status products : a study on the prevalence of social pressure among students of professional courses
Saju Eapen Thomas and P. R. Wilson
| Year of publication: |
2012
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|---|---|
| Authors: | Thomas, Saju Eapen ; Wilson, Peter |
| Published in: |
The IUP journal of business strategy : IJBS. - Hyderabad : IUP Publ., ISSN 0972-9259, ZDB-ID 2576831-1. - Vol. 9.2012, 2, p. 44-64
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| Subject: | Studierende | Students | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Sozialer Status | Social status |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009577690