Youth consumerism and consumption of status products : a study on the prevalence of social pressure among students of professional courses
Saju Eapen Thomas and P. R. Wilson
Year of publication: |
2012
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Authors: | Thomas, Saju Eapen ; Wilson, P. R. |
Published in: |
The IUP journal of business strategy : IJBS. - Hyderabad : IUP Publ, ISSN 0972-9259, ZDB-ID 25768311. - Vol. 9.2012, 2, p. 44-64
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Saved in:
Saved in favorites
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