Zielgenaueres Marketing (target marketing)
Year of publication: |
1999
|
---|---|
Authors: | Karmasin, Helene ; Camphausen, Rainer |
Published in: |
Warum sind Marken erfolgreich? : [Markendialog Februar 1999]. - Wiesbaden : GEM. - 1999, p. 93-110
|
Subject: | Marketingmanagement | Marketing management | Zielgruppe | Target group | Markenartikel | Brand |
-
Gajanova, Lubica, (2019)
-
Ind, Nicholas, (1997)
-
Are all consumers equal? : segmentation : the statute of limitations
Stockdale, Mark, (2009)
- More ...
-
Camphausen, Rainer, (2001)
-
Lindenberg, Johann C., (2002)
-
Karmasin, Helene, (1993)
- More ...