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Zielgruppenansätze in der Versicherungswirtschaft
Lindermann, Kerstin, (2014)
Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context
Wiedmann, Klaus-Peter, (2010)
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I., (2013)