The impact of cultural symbols and spokesperson identity on attitudes and intentions
Year of publication: |
2013
|
---|---|
Authors: | Lenoir, Anne-Sophie I. ; Puntoni, Stefano ; Reed, Americus ; Verlegh, Peeter W. J. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 4, p. 426-428
|
Subject: | Werbung | Advertising | Zielgruppe | Target group | Ethnische Gruppe | Ethnic group | Verbrauchereinstellung | Consumer attitudes | Kulturelle Identität | Cultural identity |
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