Extent: | XXIV, 279 S graph. Darst 21 cm |
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Series: | Schriften zu Marketing und Management. - Frankfurt am Main : Peter Lang, ZDB-ID 2945782-8. - Vol. Band 35 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | German |
Thesis: | Dissertation, Universität Münster, 1997 |
Notes: | Literaturverz. S. 257 - 279 |
ISBN: | 978-3-631-75103-9 ; 3-631-32885-0 |
Other identifiers: | 10.3726/b13656 [DOI] hdl:10419/183083 [Handle] |
Classification: | Marketing ; Betriebswirtschaft: Sonstiges |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011942413