Extent:
1 Online-Ressource (XVIII, 322 Seiten)
Illustrationen
Series:
Type of publication: Book / Working Paper
Language: German
ISBN: 978-3-658-25449-0 ; 978-3-658-25448-3
Other identifiers:
10.1007/978-3-658-25449-0 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012402410