Zum Geleit : Content trifft Commerce
Mathias Wahrenberger
| Year of publication: |
[2015]
|
|---|---|
| Authors: | Wahrenberger, Mathias |
| Published in: |
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet. - Berlin : Springer Vieweg, ISBN 3-662-43781-3. - 2015, p. 423-426
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| Subject: | Digitale Güter | Digital goods | Geschäftsmodell | Business model | Marketingkooperation | Marketing cooperation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Other identifiers: | 10.1007/978-3-662-43782-7_44 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011441501