Zum Konstanzprinzip bei der Produktpflege
von Michael Volkmann
| Year of publication: |
2003
|
|---|---|
| Authors: | Volkmann, Michael |
| Publisher: |
[Köln] : Förderges. Produkt-Marketing |
| Subject: | Innovation | Innovationsmanagement | Innovation management | Markenimage | Brand image |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 326 S. graph. Darst. 21 cm |
|---|---|
| Series: | Beiträge zum Produkt-Marketing. - Köln : Förderges. Produkt-Marketing, ISSN 0175-3568, ZDB-ID 194355-8. - Vol. 35 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Köln, Univ., Diss., 2002 |
| Notes: | Literaturverz. S. 289 - 326 kart. |
| ISBN: | 3-922292-48-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001900208