Zum Management von komparativen Konkurrenzvorteilen im vertikalen Marketing : Ergebnisse einer empirischen Studie
Torsten Tomczak ; Stephan Feige ; Marcus Schögel
| Year of publication: |
1994
|
|---|---|
| Authors: | Tomczak, Torsten |
| Other Persons: | Feige, Stephan (contributor) ; Schögel, Marcus (contributor) |
| Published in: |
Handelsforschung. - Stuttgart : Kohlhammer, ISSN 0931-5926, ZDB-ID 634952-3. - Vol. 1994.1994, p. 57-70
|
| Subject: | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Lebensmittelhandel | Food trade | Deutschland | Germany |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001179031