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accessRights:"free"
~accessRights:"restricted"
~subject:"Markenimage"
~subject:"Packaging"
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Markenimage
Packaging
Product design
1,543
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1,543
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409
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403
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347
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330
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329
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6
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2
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2
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2
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1
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Journal of business research : JBR
7
Journal of retailing and consumer services
6
Multisensory packaging : designing new product experiences
6
The journal of brand management : an international journal
5
The journal of product & brand management
5
Journal of marketing
4
Journal of marketing communications
4
Journal of retailing
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of international consumer marketing
3
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3
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3
European journal of marketing
2
Journal of food products marketing
2
SpringerLink / Bücher
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Agribusiness : an internat. journal
1
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1
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CHE research paper
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Columbia Business School Research Paper
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Contemporary trends in innovative marketing strategies
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1
European journal of international management : EJIM
1
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of management practice : IJMP
1
International journal of market research
1
International journal of product development : IJPD
1
International journal of technology marketing : IJTMkt
1
International studies of management and organization
1
Italian journal of marketing : ITJM
1
Journal of Indian business research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business market management : JBM
1
Journal of business venturing
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Journal of consumer behaviour
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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1
How to signal product variety on pack : an investigation of color and image cues
Ward, Ella
;
Romaniuk, Jenni
;
Trinh, Giang
;
Dawes, John
; …
- In:
International journal of market research
66
(
2024
)
1
,
pp. 46-72
Persistent link: https://www.econbiz.de/10014584428
Saved in:
2
Defending against copycat packaging : the role of design from a consumer's perspective
Oguz, Ezgi
;
Marsden, Jamie
- In:
Athens journal of business & economics : AJBE
9
(
2023
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10014384826
Saved in:
3
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
4
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
5
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
6
Creating value for brand practice by design research : new brand sprint as an illustrative example
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Kaibel, Cosima
- In:
Journal of creating value
9
(
2023
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10014582535
Saved in:
7
Sustainable packaging design and the consumer perspective : a systematic literature review
Branca, Generoso
;
Resciniti, Riccardo
;
Babin, Barry J.
- In:
Italian journal of marketing : ITJM
2024
(
2024
)
1
,
pp. 77-111
Persistent link: https://www.econbiz.de/10014512452
Saved in:
8
Examining sustainable packaging designs in the automotive industry : a case study of a luxury car manufacturer
Jones, Augustus
;
Cai, Yingdan
;
Kamasak, Rifat
- In:
Strategies for environmentally responsible supply chain …
,
(pp. 206-227)
.
2024
Persistent link: https://www.econbiz.de/10014532507
Saved in:
9
Wine labels : the impact on customer perception and intention to buy wine
Silva, Margarida
;
Buchko, Nataliia
;
Parashchenko, Natalia
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 126-140)
.
2024
Persistent link: https://www.econbiz.de/10014519852
Saved in:
10
Symbolically simple : how simple packaging design influences willingness to pay for consumable products
Ton, Lan Anh N.
;
Smith, Rosanna K.
;
Sevilla, Julio
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10014582904
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