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~isPartOf:"Developing successful global strategies for marketing luxury brands"
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Luxury goods
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Luxusgüter
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Markenartikel
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Mobile Marketing
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Mobile marketing
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Chiaudano, Valentina
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Mosca, Fabrizio
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Bonelli, Giulia
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Casalegno, Cecilia
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Kitchen, Philip J.
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Developing successful global strategies for marketing luxury brands
SpringerLink / Bücher
17
Springer eBook Collection / Business and Economics
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of business research : JBR
8
Journal of retailing and consumer services
8
International journal of internet marketing and advertising : IJIMA
7
Journal of advertising research
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of marketing
4
Journal of marketing research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Business horizons
3
International journal of advertising : the review of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
BestMasters
2
Contemporary trends in innovative marketing strategies
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Journal of global marketing
2
Journal of retailing
2
Journal of strategic marketing
2
Marketing : ZFP ; journal of research and management
2
The marketing review
2
Working paper / National Bureau of Economic Research, Inc.
2
#RideTheMobileTsunami
1
Advances in e-business research series (AEBR)
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Application of gaming in new media marketing
1
Arbeitspapiere der FOM
1
Arts and the market
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
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Examining the integration of virtual and physical platforms from luxury brand managers' perspectives
Peretti, Paola
;
Chiaudano, Valentina
;
Sawhney, Mohanbir S.
- In:
Developing successful global strategies for marketing …
,
(pp. 44-61)
.
2021
Persistent link: https://www.econbiz.de/10012521592
Saved in:
2
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
;
Bonelli, Giulia
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 62-80)
.
2021
Persistent link: https://www.econbiz.de/10012521605
Saved in:
3
Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity
Mosca, Fabrizio
;
Kitchen, Philip J.
;
Chiaudano, Valentina
- In:
Developing successful global strategies for marketing …
,
(pp. 81-100)
.
2021
Persistent link: https://www.econbiz.de/10012521623
Saved in:
4
When luxury brands changed their approach to social media
Pini, Fabrizio Maria
;
Timergaleeva, Dinara
- In:
Developing successful global strategies for marketing …
,
(pp. 101-118)
.
2021
Persistent link: https://www.econbiz.de/10012521625
Saved in:
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