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accessRights:"restricted"
~person:"Aslam, Wajeeha"
~subject:"Digitalisierung"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
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Digitalisierung
Kundenzufriedenheit
Markenführung
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
4
Brand management
4
Markenimage
4
Beziehungsmarketing
3
Internet marketing
3
Online-Marketing
3
Pakistan
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Customer satisfaction
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Online retailing
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Online-Handel
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ATM
1
Android smartphone's
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Bargeldloser Zahlungsverkehr
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Brand
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Brand affect
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Brand loyalty
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Dienstleistungsqualität
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Digitization
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Aslam, Wajeeha
Martínez-López, Francisco J.
14
Ko, Eunju
12
Rita, Paulo
12
Wirtz, Bernd W.
12
Gázquez-Abad, Juan Carlos
11
Kollmann, Tobias
11
Loureiro, Sandra Maria Correia
11
Parida, Vinit
11
Sreejesh, S.
11
Paul, Justin
10
Dwivedi, Yogesh Kumar
9
Heinemann, Gerrit
9
Rana, Nripendra P.
9
Filieri, Raffaele
8
Hess, Thomas
8
Karjaluoto, Heikki
8
Kreutzer, Ralf T.
8
Kumar, Vikas
8
Kunkel, Thilo
8
Law, Chun Hung Roberts
8
Ozuem, Wilson
8
Vrontis, Demetris
8
Harrigan, Paul
7
Khan, Imran
7
Quach, Sara
7
Schallmo, Daniel
7
Veloutsou, Cleopatra
7
Xu, Xun
7
Adeola, Ogechi
6
Bang, Nguyen
6
Foroudi, Pantea
6
Hajli, Nick
6
Haverila, Kai
6
Jebarajakirthy, Charles
6
McLaughlin, Caitlin
6
Muhammad Anshari
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Thrassou, Alkis
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Vashisht, Devika
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Journal of internet commerce
2
Global business review
1
International journal of electronic business : IJEB
1
Management : journal of contemporary management issues
1
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ECONIS (ZBW)
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1
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
2
Influence of brand related user-generated content through Facebook on consumer behaviour : a stimulus-organism-response framework
Arif, Imtiaz
;
Aslam, Wajeeha
;
Siddiqui, Hira
- In:
International journal of electronic business : IJEB
15
(
2020
)
2
,
pp. 109-132
Persistent link: https://www.econbiz.de/10012205678
Saved in:
3
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
4
Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping
Aslam, Wajeeha
;
Ham, Marija
;
Farhat, Kashif
- In:
Management : journal of contemporary management issues
23
(
2018
)
2
,
pp. 87-102
Persistent link: https://www.econbiz.de/10012146994
Saved in:
5
The effect of ATM service quality on customer satisfaction and customer loyalty : an empirical analysis
Aslam, Wajeeha
;
Tariq, Ayesha
;
Arif, Imtiaz
- In:
Global business review
20
(
2019
)
5
,
pp. 1155-1178
Persistent link: https://www.econbiz.de/10012137565
Saved in:
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